#DesignHouseSpotlight – Sue Mue

Photo Credit: NIN9 Studios Dress c/o: Sue Mue / Earrings c/o: Lustre / Balloons C/o: Celebloons

So many of you asked about the dress I wore for my maternity shoot. When I posted the dress on Instastories, I’ve received lots of messages asking about the brand, details, and how you can get your own! I am excited to share my experience with Sue Mue. I first heard about Sue Mue a few years ago through Instagram. From the photos, I could tell the Design House was unique in their embroidery, silhouettes, and styles. What I love about Sue Mue is that they are so on trend (hello bell sleeves!) yet maintain a beautiful Indian aesthetic throughout their designs. When I decided to have my maternity shoot, I knew Sue Mue would have the perfect dress for me. I worked with Mahima and team to select a be-spoke dress from their PRET collection. Sue Mue kindly suggested to change the color of the dress from blush pink to baby blue. Next I sent over my measurements so the dress would fit just right. When I received the garment, I was so pleased! The outfit fit great and the color was the perfect shade of blue. What I loved most were the details. The yellow birds and flowers adorning the front melted my heart. Also loved that the bell sleeves gave the look a romantic yet contemporary feel. When it comes to maternity shoots, I love flowy dresses that are comfortable for you and your bump! I’m so excited that Sue Mue is exhibiting with the The Boutique in Singapore on the 7th of September at the Holiday Inn Orchard. The dress I wore will also be exhibited in the original color! Find out more about Sue Mue below!

#DesignHouse – Sue Mue

  • Tell us more about what inspired Sue Mue? My Nani (maternal grandmother) started Sue Mue back in the 60’s. She has always had a passion for designing and spent her free time sewing clothes for herself and her daughters. Over the years, with help from my grandfather, she grew this passion into a small tailoring business at a famous clothing store, then known as “Handloom Emporium” (now known as ”Heritage”). Her eye for detail and skill in styling caught lots of attention, which motivated my grandparents to open their first store. The brand’s present flagship store. The business has evolved immensely over the years, but it has successfully managed to maintain its quality and attention to detail, which forms the very ethos of the brand.
  • How is Sue Mue different from other Indian designers? I believe a strong differentiating factor is their service and the sense of warmth you receive at Sue Mue, the vibe at our store resembles the comfort of your own home. While the customers are always a key focal point, we also treat our team members as a family. This has been rooted in the very spirit of Sue Mue over the years. In addition, the quality and skill in the cuts and craftsmanship, along with the be-spoke experience is a strong differentiating factor. At Sue Mue, we do more than just sell you off the rack clothing, we work with your personal choices and help you create the outfit of your dreams.
  • Tell us more about your design philosophy. For as long as I can remember, Sue Mue’s design aesthetic has been classic. It is all about bringing elegance and charm to your clothes, knowing quality fabrics, understanding different body types, and knowing how to work around them. This is definitely rooted in the brand values and has been followed through over the years. In a few words, we believe in offering timelessness mixed with a hint of modernity.
  • What advice do you have for women seeking to incorporate Indian into their everyday looks? First and foremost, work with comfortable, pure fabrics and easy silhouettes. Indian clothes carry a lot of elegance; a simple light kurta is extremely chic if paired with fun palazzos or trousers. Especially with the Singapore heat, women can easily work with Indo-Western silhouettes; kurtas made out of premium or hand-loom cotton, pure linen or silk are wearable and timeless. One can choose from short or long or even chicer looks such as Isadora or Elma from our latest Ariella pret collection. Another beautiful way to incorporate Indian into everyday looks is to wear Kurta dresses, which are chic yet comfortable and truly make you stand out in the crowd.
  • How can women get the most mileage out of Indian wear? Invest in classic and quality pieces. Beautiful banarasi or chikankari saris and dupatas are timeless and can be passed over generations. Secondly, learn to tell the difference between fabric types and craftsmanship when choosing heavier Indian wear. Responsibly sourced and pure fabrics go a long way and so does great craft. Remember to go beyond just the product, and read about the sourcing and production process of the brands you purchase.
  • Don’t be afraid to repeat your outfits! They are beautiful and meant to be devoured. Change around the accessories and the way you style them … that’s a classic trick to re-use those beautiful heavy pieces.
  • Change the dupatas, mix and match lehengas and blouses for longer wear.
  • Up cycle your older clothes, recreate that beautiful lehenga you haven’t worn in ages, into a different silhouette or use your sari fabric to make a dress set. There are so many options available today! I truly believe that “up cycling” is fun and a fulfilling activity, which renews your wardrobe in a special manner.
  • What’s next for Sue Mue? Our brand is now nearing its completion of 50 years. During these years we have achieved the appreciation for quality and craftsmanship, along with the love and loyalty from three generations of our customers. We would now like to take this legacy forward by expanding our presence to new markets in India and abroad.We are also working consciously towards widening our eco-system to enhance our relationship with sustainability. And as a third generation member of the brand, I am researching into introducing a resort -wear line for the brand, which focuses purely on sustainable fabrics. These are exciting times for the brand, with interesting things in the pipeline … we hope to satisfy more customers and spread the Sue Mue legacy.

Connect with Sue Mue: Facebook, Instagram, SueMue.in

   

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Comments

  1. Mona Gulati says:

    This outfit is so precious. The details are so lovely <3

  2. Great interview. And seriously, you are rocking this pregancy with all your amazing looks!
    Salma recently posted…Kyah’s 6th Birthday Party at 4CatsMy Profile

  3. LOVE how much thought and work you put into your posts. You look beautiful and love discovering Sue Mue. Keep up the great work!
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  4. Such a cute outfit. Such a fashionable mama to be! Great interview! :)
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