#DesignerSpotlight – Roopa Vohra House of Design

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When my friend Neerja told me about an upcoming trunk show featuring one of India’s most sought after Indian Jewelry designers, I was excited to learn more. As a fan girl of Bollywood celebs, I love catching up on what they are wearing on my favorite fashion blog – A Fashionista’s Diary. It was there where I first spotted Malaika Arora Khan wearing the most gorgeous kundan set from Roopa Vohra. What sets Roopa apart from other designers is her focus on preserving the Indian art form of jewelry making during the Golden Age of India. I chatted with Roopa about her upcoming trunk show in New York City on May 5th and 6th and her design philosophy.

Note: Mention Social and Style at the trunk show and receive 10% off your purchase!

Meet Roopa Vohra founder of Roopa Vohra House of Design

  • Tell us about what inspired you to start Roopa Vohra House of Design? It was chance really. I moved from Bombay to Cyprus, and started noticing this glass and gold influence in their artwork. From this art, I was inspired to start experimenting with glass and gold art forms. When I went back home, I picked up a book on Indian textiles. On the pages of the book, I saw the Golden Age of Indian jewelry making that was long forgotten. There used to be artisans who spent their lives creating art for maharajas and their kingdoms. Unfortunately, during the years this art form did not adapt to what consumers are looking for. I decided to revive the art form and modernize it for the global woman of today.
  • How have you infused traditional designs with contemporary styles? We focus on making our jewelry versatile. To appeal to younger consumers, we wanted to ensure our pieces could be worn in multiple ways. For instance our maang tikkas can be worn to the side or as pendants. We are also moving into a silver line of jewelry with a chic modern aesthetic.
  • What advice do you have for a summer bride? Think about what you are looking for to ensure your jewelry matches your personality. Also many people think that lots of jewelry is a way to standout. I believe in focusing on statement pieces like a large pair of chaad balis or stacked kadas. Pick your pieces to let yourself stand out.
  • How can readers accessorize a western outfit with Indian jewelry? It’s about owning your style statement. I encourage people to try something new and to experiment. For example, try pairing heirloom kundan earnings with a black dress or add bangles to your jeans and t-shirt outfit when you are meeting friends for morning coffee.
  • Tell us about your most requested pieces from your celeb clientele? Given I am based in Bombay, the fashion and movie industry go hand-in-hand. Today, celebs are looking for pieces with color. For example Kajol recently wore a pair of our turquoise kundan earnings with a gold Sabyasachi lengha. The earnings provided a pop of color and she loved the look!
  • What’s next for next for Roopa Vohra?! I look forward to meeting Social and Style readers at our New York City trunk show at the Waldorf Astoria on May 5 – 6th. We then have our LA trunk show May 15-16th where we are supporting Akshaya Patra a nonprofit that provides mid-day meals to children so they can stay in school. We have launched our flagship store in Bombay and started a contemporary line of jewelry called – The Bohemian!

Contact: for PR related inquiries contact www.neerjapr.com

Connect with Roopa: www.RoopaVohra.com, Facebook, Instagram

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Comments

  1. Swati says:

    These designs are beautiful – can’t wait to check out the trunk show and thank you for the discount code!

  2. Pooja says:

    I always love discovering new designers on your blog – these designs are beautiful.

  3. I second Pooja! I am always on the lookout for who you will feature next..Roopa clearly has a penchant for making women feel and look even more beautiful with her gorgeous pieces!! That kundan on Malaika is beyond gorgeous!!

  4. I’ve always been the last to know who the new up and coming designer is. I’m glad you’re keeping me in the loop ;) I’m loving the idea of pairing heirloom kundan earnings with a black dress. The pieces look amazing!
    Reshma recently posted…Three Things Thursday: A Journey, A Fear, & A CommunityMy Profile

  5. Gorgeous pieces!
    Chetna recently posted…Runway Looks And Ways To Wear ScarvesMy Profile

  6. Such a great feature, beautiful pieces!
    Salma recently posted…Meal Plan – May 4-10, 2015My Profile

  7. Jewelry set is very important part of the traditional Indian women’s lifestyle. Without the correct choice of accessories, no outfit can be truly considered complete.